April 21, 2015 – will your site be mobile-friendly?

10 March 2015

Google announced that they will start penalizing websites in their rankings that do not deliver a mobile-friendly version starting April 21, 2015.  At the time of this post this gives website owners, SEO’s and businesses time to prepare and comply with  the new Google mobile-friendly ranking system.   For sure everyone prefers Google being clear […]

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Posted in IM Strategy, SEO/SEMComments Off

Why we love salesforce.com to build B2B or B2C apps

20 January 2015

 Salesforce AppExchange Store Builder lets companies create their own app stores for B2B or B2C use And why not?   Apps are increasingly getting lost in the crowded app stores and even organizations with large marketing budgets and brilliant marketing staff are having trouble with their mobile-first strategy.  Enter Salesforce.com and their platform to build […]

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Businesses Can Now Update and Edit their Apple Maps Listing (finally)

13 November 2014

Apple has finally released a legitimate way for U.S.-based small business owners to claim ownership on their Apple Maps listing and keep the information correctly updated! It’s called Apple Maps Connect and here are the steps to take to get started: Login with an existing Apple ID, or create a new Apple ID. Write in […]

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Posted in IM Strategy, SEO/SEMComments Off

Easy Steps To Use Pinterest For Marketing and Engagement

16 October 2014

Depending upon your local business goals, Pinterest can be a great way to build your customer engagement. However, like with other social media platforms, its important to understand the nuances of the audience on Pinterest and craft content which will resonate with that group. The following are seven steps your local business should take to […]

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From webgenco labs: Increasing Conversions (not what you think)

11 August 2014

Try a Single-Device Campaign!   We have been testing it for several clients with outstanding results.  And by results we mean conversions i.e. leads or sales.  Here are some of our findings… We are not usually a proponent of AdWords workarounds. We typically encourage businesses to work with the system and concentrate their efforts on […]

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International SEO webgenco

Best Practice Steps for International Websites

20 June 2014

Google released a best practice guide stating that international Web sites should have separate homepages for each language or country they’re targeting. For instance, if you have a business that is targeting US customers who speak English as well as France nationals who speak French, you need to create a different homepage (or landing page) […]

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webgenco, app developement, android

9 Tips To Create Amazing Apps

12 June 2014

9 Tips To Create Amazing Apps   To make sure your apps are well built, easy to maintain, and serve the needs of the business, it’s important to follow the best practices on this list.  Most of us think about apps that run fast, run well, and meet specs when it comes to supercharging them. […]

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Grow Your Business with Analytics – Top 9 Choices

02 April 2014

Grow your Traffic and Business with Analytics – Our Top Choices Data-driven business decisions are one of the great things about doing business online and with these tools,  there is no reason any business (large or small) shouldn’t be analyzing the vast amounts of data available to them.  In many cases, this will mean serving […]

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Protect Your Business Online and Off

17 February 2014

“An ounce of prevention is worth a pound of cure” – Benjamin Franklin. The webgenco team, along with our partner Unity Security, Inc.  is your partner in keeping you and your business safe – online and off. We believe a proactive security approach is far better than to wait for an incident and then reactively […]

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Posted in Internet SecurityComments Off

Whitepaper: Local Marketing and Online Strategy 2014

03 January 2014

Happy 2014!  One of the New Years’ Resolutions at webgenco is to produce more of our Whitepapers not just for our clients, but for anyone who is visiting our site or social media properties.  So to kick off 2014,  here is a direct link to get our December/January Whitepaper.  Some of the topics discussed are: […]

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